“TIME TO SHINE” – EMPOWERING THE NEXT GENERATION OF FEMALE FOOTBALLERS
ONE OF THE STANDOUT MOMENTS OF OUR WOMEN’S EURO 2022 CAMPAIGN WAS THE TIME TO SHINE TOURNAMENT IN AMSTERDAM — A UNIQUE COLLABORATION WITH FAVELA STREET, THE INSPIRING FOOTBALL MOVEMENT FOUNDED BY ROXANNE ‘ROCKY’ HEHAKAIJA PERREMUTO. TOGETHER, WE BROUGHT TO LIFE A POWERFUL PLATFORM AIMED AT UPLIFTING AND SPOTLIGHTING THE NEXT GENERATION OF FEMALE FOOTBALL TALENT.
WE CELEBRATED THE FIRST-EVER FAVELA STREET X 11TEAMSPORTS STREET TOURNAMENT JUST FOR HER — HOSTED IN AMSTERDAM. IT WAS A TRUE MILESTONE MOMENT. THROUGH FANTASTIC TEAMWORK AND SHARED PURPOSE, WE CREATED A SPACE THAT WENT BEYOND THE GAME — ONE WHERE COMMUNITY, IDENTITY, AND OPPORTUNITY CAME TOGETHER.
STREET FOOTBALL IS STILL OFTEN DOMINATED BY BOYS. WITH THIS TOURNAMENT, WE FLIPPED THE NARRATIVE AND GAVE DOZENS OF FOOTBALL-LOVING GIRLS A SPACE OF THEIR OWN, SURROUNDED BY GOOD VIBES, COMMUNITY ENERGY, AND RAW TALENT. THE ATMOSPHERE, THE PERFORMANCES, AND THE SPIRIT OF THE DAY ALL ECHOED THE SAME MESSAGE: TIME TO SHINE.
CREATING THESE SPACES AND DRIVING VISIBILITY IS ESSENTIAL. IT’S HOW WE FOSTER CONFIDENCE, ENCOURAGE THE NEXT WAVE, AND BUILD THE FUTURE OF THE GAME. BECAUSE EVERY YOUNG GIRL DESERVES TO.
CREW
11teamsports
BRAND: Nike Football EMEA
CREATIVE CONTENT: Nelson Ndongala
CAMPAIGNING: Jan Gehrig
PHOTOGRAPHY: Berat
VIDEO: Tariel Badlov