PUMA KIT FACTORY WITH ERIC MAXIM CHOUPO-MOTING
TO INTRODUCE THE PUMA KIT FACTORY TOOL TO A WIDER FOOTBALL COMMUNITY, WE PARTNERED WITH ERIC MAXIM CHOUPO-MOTING — NOT JUST A TOP-LEVEL PRO, BUT SOMEONE WITH A REAL CREATIVE SIDE. KNOWN FOR HIS LOVE OF DRAWING AND DESIGN, CHOUPO WAS THE PERFECT FIT TO SHOW JUST HOW PERSONAL AND MEANINGFUL A CUSTOM FOOTBALL KIT CAN BE.
TOGETHER, WE TOLD A STORY THAT BLENDS ROOTS, IDENTITY, AND CREATIVITY: CHOUPO REIMAGINED A KIT FOR ALTONA 93, HIS CHILDHOOD CLUB IN HAMBURG, WHERE HIS LOVE FOR THE GAME BEGAN. THE CAMPAIGN WASN’T JUST ABOUT A PRODUCT — IT WAS ABOUT HONORING WHERE YOU COME FROM AND USING CREATIVITY TO GIVE SOMETHING BACK.
IN THE VIDEO, WE BROUGHT VIEWERS INTO CHOUPO’S WORLD — FROM SKETCHING IN A NOTEBOOK TO STEPPING ONTO THE PITCH IN A KIT HE DESIGNED HIMSELF. IT’S EMOTIONAL, ASPIRATIONAL, AND SHOWS WHAT HAPPENS WHEN PRO-LEVEL PERFORMANCE MEETS PERSONAL EXPRESSION.
CREW
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BRAND: PUMA Football
CAMPAIGNING: Fritz Voltmer
PHOTOGRAPHY: Taya
VIDEO: Majid
TALENT: Eric Maxim Choupo-Moting
CREATIVE LEAD MY ROLE:
– DEVELOPED THE CORE IDEA OF LINKING THE KIT FACTORY TOOL WITH STORYTELLING THROUGH DESIGN AND LEGACY
– LED CREATIVE DIRECTION, VISUAL STORYTELLING, AND SHOOT EXECUTION FROM START TO FINISH
– GUIDED SCRIPT DEVELOPMENT AND ENSURED EMOTIONAL DEPTH WHILE KEEPING IT PRODUCT-RELEVANT
– DIRECTED ON-SET PRODUCTION AND SUPPORTED CHOUPO THROUGHOUT HIS CREATIVE PROCESS
– COORDINATED VISUAL EDITS, MUSIC, PACING, AND TONE TO REFLECT THE CAMPAIGN’S EMOTIONAL VALUE
– DELIVERED A HEARTFELT CAMPAIGN THAT COMBINED FOOTBALL CULTURE, HERITAGE, AND INNOVATION IN ONE PIECE