PUMA KIT FACTORY WITH ERIC MAXIM CHOUPO-MOTING
AS PART OF THE PUMA KIT FACTORY ACTIVATION, WE TEAMED UP WITH BUNDESLIGA PRO ERIC MAXIM CHOUPO-MOTING TO CREATE SOMETHING TRULY SPECIAL. KNOWN NOT ONLY FOR HIS TECHNICAL SKILL ON THE PITCH BUT ALSO FOR HIS PASSION FOR DRAWING AND DESIGN, CHOUPO STEPPED INTO A NEW CREATIVE ROLE: DESIGNING A ONE-OF-A-KIND KIT FOR HIS FORMER CLUB, ALTONA 93.
THIS WASN’T JUST ANY MATCH — IT WAS THE 136TH EDITION OF GERMANY’S OLDEST FOOTBALL DERBY, ALTONA 93 VS. SC VICTORIA. A GAME LOADED WITH HISTORY, HEART, AND HOMETOWN PRIDE. AND ON THAT DAY, ALTONA STEPPED ONTO THE PITCH WEARING A JERSEY DESIGNED BY ONE OF THEIR OWN.
CHOUPO, WHO PLAYED FOR ALTONA BETWEEN 2000 AND 2003 BEFORE CONTINUING HIS JOURNEY TO THE TOP OF GERMAN FOOTBALL, BROUGHT A DEEPLY PERSONAL TOUCH TO THE DESIGN. THE PROJECT, POWERED BY PUMA AND US, WAS MORE THAN A CAMPAIGN — IT WAS A FULL-CIRCLE MOMENT.
AND THE STORY DIDN’T STOP AT THE KIT: THE MATCH ITSELF DELIVERED A HIGHLIGHT WORTHY OF THE OCCASION. ALTONA 93 SEALED THE MOMENT WITH A STUNNING BICYCLE KICK GOAL, TURNING THE DERBY INTO THE PERFECT SETTING FOR THIS ONE-OF-A-KIND TRIBUTE.
CREW
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BRAND: PUMA Football
CAMPAIGNING: Fritz Voltmer
PHOTOGRAPHY STUDIO: Taya
PHOTOGRAPHY MATCH: Berat
TALENT: Eric Maxim Choupo-Moting
MY ROLE:
– DEVELOPED THE CORE IDEA OF LINKING THE KIT FACTORY TOOL WITH STORYTELLING THROUGH DESIGN AND LEGACY
– LED CREATIVE DIRECTION, VISUAL STORYTELLING, AND SHOOT EXECUTION FROM START TO FINISH
– GUIDED SCRIPT DEVELOPMENT AND ENSURED EMOTIONAL DEPTH WHILE KEEPING IT PRODUCT-RELEVANT
– DIRECTED ON-SET PRODUCTION AND SUPPORTED CHOUPO THROUGHOUT HIS CREATIVE PROCESS
– COORDINATED VISUAL EDITS, MUSIC, PACING, AND TONE TO REFLECT THE CAMPAIGN’S EMOTIONAL VALUE
– DELIVERED A HEARTFELT CAMPAIGN THAT COMBINED FOOTBALL CULTURE, HERITAGE, AND INNOVATION IN ONE PIECE