NEW SEASON ESSENTIALS - FEEL GOOD. LOOK GOOD. PLAY GOOD.
WITH SUMMER DRIPPIN, WE KICKED OFF THE SEASON WITH THE PERFECT BLEND OF SPORT, STREET, AND SUN. MORE THAN JUST A PRODUCT DROP, THIS CAMPAIGN WAS ABOUT FEELING GOOD AS A TEAM — CONFIDENT, UNITED, AND READY TO SHOW UP IN STYLE.
WE CURATED A SEASONAL WARDROBE BUILT FOR THE PITCH, THE PAVEMENT, AND EVERYTHING IN BETWEEN. FROM ICONIC CLUBWEAR AND CRISP LIFESTYLE PIECES TO BOLD COLOR POPS AND BREEZY CUTS — THIS COLLECTION MADE IT CLEAR: THE DRIP DOESN’T STOP WHEN THE TEMPERATURE RISES.
BUT EVEN MORE — WE WANTED TO PROVE THAT TEAMS CAN MOVE WITH THE TIMES TOO. WITH THE RIGHT SEASONAL TONES, FRESH FITS, AND MATCHING ENERGY, YOU AND YOUR TEAM CAN TURN EVERY MOMENT INTO A STATEMENT — ON AND OFF THE PITCH.
OUR MISSION HAS ALWAYS BEEN TO MAKE TEAM SPORT LOOK SEXY. WITH THIS CAMPAIGN, WE DIDN’T JUST HIT THE MARK — WE RAISED THE BAR.
TEAM
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MY ROLE:
– DEVELOPED THE OVERALL CREATIVE CONCEPT AND SEASONAL THEME FOR THE CAMPAIGN
– DEFINED THE CAMPAIGN NARRATIVE: MERGING TEAM SPIRIT WITH LIFESTYLE-DRIVEN AESTHETICS
– LED VISUAL DIRECTION AND SET THE CREATIVE TONE ACROSS ALL CONTENT PIECES
– OVERSAW LOCATION SCOUTING AND ART DIRECTION TO MATCH THE SUMMER MOOD
PHOTOGRAPH: Taya
VIDEO: Tariel Badlov