ON SEPTEMBER 15TH, 1985, NIKE INTRODUCED A REVOLUTIONARY NEW BASKETBALL SHOE. JUST WEEKS LATER, ON OCTOBER 18TH, THE NBA OFFICIALLY BANNED IT FROM THE GAME. BUT WHAT THEY COULDN’T BAN WAS ITS LEGACY. THE AIR JORDAN I WENT ON TO BECOME ONE OF THE MOST ICONIC SNEAKERS IN THE HISTORY OF FOOTWEAR — A CULTURAL SYMBOL FAR BEYOND THE HARDWOOD.
WHEN THE ORIGINAL BLACK AND RED COLORWAY MADE ITS RETURN IN THE ICONIC ‘BANNED’ EDITION ALONGSIDE THE JORDAN XXXI IN 2016, THE TEAM AT BSTN DIDN’T HESITATE. WE WENT ALL IN.
TO MARK THE MOMENT, WE TRANSFORMED OUR MUNICH FLAGSHIP STORE WITH A BOLD VISUAL STATEMENT: OVERSIZED BANNED LETTERING SPRAWLED ACROSS BOTH FRONT WINDOWS AND AN EXCLUSIVE INSTALLATION FEATURING PREMIUM LEATHER BASKETBALLS, ECHOING THE LUXURIOUS HERITAGE OF THE SILHOUETTE.
A TRIBUTE TO DEFIANCE, STYLE, AND THE START OF A LEGACY THAT COULD NEVER BE CONTAINED.
CREW
BSTN
BRAND: Jordan Brand