25 YEARS OF NIKE MERCURIAL – A TRIBUTE TO SPEED
EVER SINCE I WATCHED RONALDO (R9) LIGHT UP THE 1998 WORLD CUP WEARING THE LEGENDARY NIKE MERCURIAL, THIS BOOT HAS BEEN PART OF MY FOOTBALL JOURNEY. IT WAS THE SECOND PAIR MY PARENTS BOUGHT ME AS A KID WITH BIG FOOTBALL DREAMS. AND NOW, AT 33 YEARS OLD, IT STILL PLAYS A ROLE IN MY LIFE.
FOR THE 25TH ANNIVERSARY LAUNCH, WE HONORED THE PAST WHILE EMBRACING THE FUTURE OF SPEED. THE NIKE MERCURIAL VAPOR HAS DEFINED INNOVATION AND PERFORMANCE FOR OVER TWO DECADES, SHAPING SOME OF THE GAME’S MOST UNFORGETTABLE MOMENTS.
AS A TEAM, WE KNEW THIS LAUNCH HAD TO BE SOMETHING SPECIAL – THERE WAS NO ROOM FOR ANYTHING LESS. BUT WITH TIGHT DEADLINES, NO SAMPLES, AND NO CONTENT, THE CHALLENGE SEEMED NEARLY IMPOSSIBLE. WITH EASTER AND MY VACATION APPROACHING, TIME WAS RUNNING OUT. YET, IN THE END, ONLY ONE THING MATTERED: THE RESULT.
HOW WE BROUGHT IT TO LIFE
TO CELEBRATE 25 YEARS OF MERCURIAL, WE EXECUTED A BOLD DIGITAL ACTIVATION ACROSS 11TEAMSPORTS’ SOCIAL CHANNELS, ENSURING THAT THE REAL MERCURIAL FANS HAD THE CHANCE TO GET THEIR HANDS ON THIS ICONIC BOOT.
EXCLUSIVE RAFFLE – ONLY TRUE MERCURIAL LOVERS COULD WIN THIS LIMITED-EDITION RELEASE.
LOYALTY MEMBERSHIP REWARD – HIGH-VALUE MEMBERS WERE INVITED TO AN **ATHLETE SHOOTING IN MUNICH.
CREATIVE DIRECTION
FOR THE STILLS, WE BUILT ON THE AIR ZOOM MERCURIAL CAMPAIGN, FOCUSING ON:
BLURRING SPEED – PRODUCTS CAPTURED IN MOTION, WRAPPED IN DYNAMIC ENERGY.
ATMOSPHERIC DEPTH – A COLD SKY AND POTENTIAL MURMURATIONS IN THE BACKGROUND, CONNECTING TO THE LAUNCH FILM’S STORYTELLING.
THIS CAMPAIGN WAS MORE THAN JUST A PRODUCT LAUNCH – IT WAS A TRIBUTE TO A FOOTBALL ICON AND A STATEMENT THAT SPEED NEVER STANDS STILL.
CREW
CLIENT: 11teamsports
BRAND: Nike Football EMEA
CREATIVE & MOVEMENT DIRECTION: Nelson Ndongala
PHOTOGRAPHY: Pangea
ASSIST: Maik Lojewski
VIDEO: Pangea
TALENT: Nadiem Amiri