PUMA FUTURE FOREVER UNITED

INSPIRED BY THE WALLS OF BERLIN, OUR FOREVER UNITED BOOT WAS A BOLD AND VIBRANT TRIBUTE TO THE LOVE FOR THE GAME, CELEBRATING JOY, EQUALITY, AND OPTIMISM. CREATED IN PARTNERSHIP WITH PUMA FOOTBALL, THIS SPECIAL SMU BOOT WAS MORE THAN JUST FOOTWEAR – IT WAS A STATEMENT. WITH STRIKING COLORS AND BOLD GRAPHICS, IT EMBODIED THE SPIRIT OF TOGETHERNESS AND RESILIENCE.

IN 2024, AS 11TEAMSPORTS CELEBRATED THE REUNIFICATION OF THE FOOTBALL FAMILY, THE EUROPEAN CHAMPIONSHIP TOOK CENTER STAGE IN GERMANY – THE PERFECT MOMENT TO HONOR HISTORY WHILE SHAPING THE FUTURE. THE BERLIN WALL, ONCE A SYMBOL OF DIVISION, SERVED AS INSPIRATION FOR OUR CAMPAIGN, REMINDING US THAT THROUGH FOOTBALL, CREATIVITY, AND SHARED PASSION, WE ARE STRONGER TOGETHER.

TO BRING THIS MESSAGE TO LIFE BEYOND THE PITCH, WE COLLABORATED WITH A GRAFFITI ARTIST TO PAINT OUR FOREVER UNITED DESIGN ON A WALL IN BERLIN – TURNING FOOTBALL CULTURE INTO AN URBAN ART STATEMENT. THIS CAMPAIGN WASN’T JUST ABOUT A BOOT; IT WAS ABOUT A PROMISE TO UNITE, INSPIRE, AND CELEBRATE THE GAME THAT CONNECTS US ALL.