TO HONOR R9’S LEGACY, WE CREATED AN IMMERSIVE IN-STORE EXPERIENCE:
EXCLUSIVE CONTENT:
- SCREENS PLAYED VINTAGE R9 HIGHLIGHTS AND LEGENDARY NIKE BRAZIL COMMERCIALS, INCLUDING THE FAMOUS 1998 AIRPORT AD.
HIGHLIGHT DISPLAY:
- A CURATED SELECTION OF NOSTALGIC MERCURIAL BOOTS WORN BY RONALDO.
- R9 FIGURINES, WORLD CUP TROPHIES, BOOKS, AND MASKS TO ENHANCE THE ATMOSPHERE.
VISUAL SHOWCASE:
- FIVE LARGE PRINTS PLACED IN THE ENTRANCE, CAPTURING ICONIC MOMENTS OF R9’S CAREER.
- STOREFRONT DISPLAY FEATURING RONALDO IN THE BRAZIL JERSEY, ALONGSIDE HIS LEGENDARY MERCURIAL BOOTS, DRAWING IN EVERY PASSERBY.
- HERO RACK PLACEMENT OF THE NIKE BRAZIL 1998 JERSEY, COMPLETE WITH RONALDO’S NAME AND NUMBER, POSITIONED AS THE CENTERPIECE OF THE EVENT.
WHY IT MATTERED
DURING MY TIME AT 11TEAMSPORTS, ONE OF MY CREDOS WAS: WE DON’T JUST SELL JERSEYS – WE TELL THE STORIES BEHIND THEM. THIS ACTIVATION WASN’T JUST ABOUT A PRODUCT LAUNCH – IT WAS A TRIBUTE TO FOOTBALL’S RICH HISTORY AND THE LEGENDS WHO SHAPED THE GAME.
CREW
11teamsports
BRAND: Nike Football EMEA