THE TREATMENT
FOR THE EC24-RELATED CAMPAIGN “WHY WE PLAY,” WE CREATED A HERO AV FEATURING LEROY SANÉ ALONGSIDE NIKE AND 11TEAMSPORTS, BRINGING TO LIFE THE PASSION AND ENERGY BEHIND THE GAME.
HERO AV – INSPIRING THE NEXT GENERATION
THE BOLD, DYNAMIC FILM BLENDS INTENSE LOCKER ROOM MOMENTS, AMATEUR FOOTBALL, AND STRIKING PROJECTIONS, CAPTURING THE ESSENCE OF WHY WE PLAY. THROUGH LEROY’S PRESENCE, WE AIMED TO MOTIVATE YOUNGER PLAYERS TO EMBRACE THE GAME.
KEY VISUALS – DYNAMIC & IMMERSIVE
THE CAMPAIGN ALSO INCLUDED A MIX OF DYNAMIC AND STATIC PHOTOGRAPHY, SET WITHIN THE LOCKER ROOM TO CREATE AN AUTHENTIC YET VISUALLY STRIKING ATMOSPHERE.
OOH & MEDIA DISTRIBUTION
THE VISUALS WERE DESIGNED FOR 2D/3D ASSETS USED ACROSS DIGITAL AND STATIC OOH CAMPAIGNS IN MUNICH, BERLIN, AND LEIPZIG, WITH PLANNED DISTRIBUTION THROUGH COPA90, ONEFOOTBALL, AND DAZN.
THIS CAMPAIGN WAS ALL ABOUT CAPTURING THE ESSENCE OF FOOTBALL—THE PASSION, THE MOMENTS, AND THE REASON WE PLAY.
CREW
11teamsports
BRAND: Nike Football EMEA
AGENCY: Die Expedition
DOP: Nepomuk Fischer
CREATIVE DIRECTION AGENCY: Jan Volpp
CREATIVE DIRECTION: Nelson Ndongala
CAMPAIGNING: Jan Gehrig
PHOTOGRAPHER: Taya
TALENT: Leroy Sané