11TS ACADEMY x NIKE – MORE PATHWAYS FOR HER
THIS CAMPAIGN AIMED TO INSPIRE THE NEXT GENERATION OF FEMALE FOOTBALLERS BY SPOTLIGHTING A SIMPLE YET POWERFUL STORY: A GIRL GETTING HER FIRST-EVER ACADEMY JERSEY.
WE FOLLOW HER JOURNEY AT THE 11TS ACADEMY CAMP, FROM THE MOMENT SHE DISCOVERS HER JERSEY IN THE LOCKER ROOM, TO CONFIDENTLY DRIBBLING, PASSING, AND NUTMEGGING ON THE PITCH. HER TALENT AND PASSION SHINE THROUGH — AND ARE ULTIMATELY RECOGNIZED BY NONE OTHER THAN HER IDOL: GIULIA GWINN.
THE SHORT FILM ENDS WITH A HEARTFELT EXCHANGE BETWEEN THE TWO, BRIDGING DREAMS AND REALITY.
IT’S NOT JUST ABOUT FOOTBALL. IT’S ABOUT BELONGING, VISIBILITY, AND OPPORTUNITY.
ALONGSIDE OUR MULTIBRAND HERO AV, THIS CHAPTER DIVES DEEPER INTO THE EMOTIONAL MEANING OF WEARING A JERSEY — TOLD IN GIULIA GWINN’S VOICE. SHE REFLECTS ON HER OWN FIRST JERSEY AND SPEAKS ABOUT THE IMPORTANCE OF CREATING MORE PATHWAYS FOR GIRLS IN FOOTBALL.
AS PART OF THE MEMBERSHIP ACTIVATION, FREE TICKETS TO ALL-GIRLS FOOTBALL CAMPS ACROSS THE DACH REGION WERE OFFERED TO OUR COMMUNITY — BECAUSE ACCESS MATTERS.
THIS CAMPAIGN WASN’T JUST A STATEMENT. IT WAS A MOVEMENT.
THROUGH THE LENS OF NIKE AND 11TS ACADEMY, WE CELEBRATED AMBITION, REPRESENTATION, AND THE POWER OF FIRSTS.
OUR MISSION: TO SPARK THE JOY OF FOOTBALL AND CREATE REAL PATHWAYS FOR EVERY GIRL WHO DREAMS WITH THE GAME.
CREW
11teamsports
BRAND: NIKE
PRODUCTION: 100BLACKDOLPHINS
BRAND DIRECTOR: JOHANNES MULERT
CONTENT LEAD: NELSON NDONGALA
CAMPAIGN LEAD: JAN GEHRING
REGIE / DOP: SEBASTIAN TH. BRUNE
1.AC: DUNG NGUYEN
LIGHT: HANNES SCHINDLER
GRIP: NEMANJA GAVRILOVIC
PRODUKTION: JAKUB RZUCIDLO
PRODUKTION: HELENA MICHL
PRODUKTION: PABLO GEIGER
H&M: ANGELINA MARRANDINO
CONTENT CREATOR AUDIO: MAJD MURAD
CONTENT CREATOR BTS: BERAT OZULUSAL
CONTENT CREATOR: TAISYA JEVTIC
CONTENT CREATOR – SOCIAL: MARCO MARKYTAN
SOCIAL: JACUB JONAS
CAMPAIGN – NIKE: PAUL ODENDHAL
CAMPAIGN – PUMA: OMODARA OLUWASEUN
CAMPAIGN – ADIDAS: BJÖRN SCHREWE
OPERATION: ALESSANDRO COSTA
DESIGN GTM: ALEKSEY MAKAROV
VIDEO: KWAMI TENDER