THE TREATMENT
CATWALK OF FOOTBALL. IN THE BOOKS! MAN I’M STILL BUZZED AND STRUGGLE TO PUT INTO WORDS ABOUT WHAT HAPPENED 18.04.24 IN MUNICH.
WE HOSTED THE FIRST-EVER CATWALK OF FOOTBALL IN GERMANY BY SHOWCASING THE LATEST INNOVATION IN TEAM AND CULTURE COMMUNITY WEAR. NIKE UNVEILED NATIONAL JERSEYS FOR SLOVENIA, SLOVAKIA, TURKEY, AND GREECE, AND IN THE GRAND FINALE, WE ROCKED THE RUNWAY WITH THE LAUNCH OF OUR EXCLUSIVE “OUTPLAY’EM” COLLECTION. BUT WHY THOUGH?
WE WANTED TO PRESENT ALL OUR GUESTS, PEOPLE FROM THE FOOTBALL INDUSTRY, INFLUENCERS AND ATHLETES THAT IF YOU HAVE AN IDEA AND VISION HOW YOUR TEAM OR JUST YOUR JERSEY OR OWN COLLECTION CAN LOOK LIKE, YOU SHOULD TALK TO 11TEAMSPORTS. BECAUSE #WEMAKETEAMSPORTSEXY! FEEL GOOD. LOOK GOOD. PLAY GOOD.
OUR LAST TWO BRAND CAMPAIGNS „WE GOT YOU, PRO“ AND „MORE THAN A JERSEY“, BUT ALSO MY PRIVAT PROJECT #FORTHELOVEOFARSENAL FOUR YEARS AGO ENCOURAGED US TO CELEBRATE OUR SUPERPOWER IN A ONE OF KIND CATWALK SHOW.
2023 WAS THE YEAR THAT FOOTBALL & FASHION REACHED THEIR HIGHS. OVER THE PAST DECADE WE’VE SEEN TWO PILLARS OF CULTURE BEGIN TO WEAVE TOGETHER, CREATING A RAFT OF NEW SARTORIAL IDEAS. FROM SCARVES AND SATS TO BOOTS AND JACKETS AND SO MANY FOOTBALL SHIRTS – WE’VE SEEN FASHION INTERPRET THE EPHEMERA OF FOOTBALL IN A MILLION DIFFERENT WAYS.
THIS WAS THE REASON WHY WE NEEDED TO COLLABORATE WITH COMMUNITY PARTNERS LIKE FAVELA STREET, BLOOD IN BLOOD OUT, EQUIPO FC, MOULAGA CLIQUE AND SPORTSMAFIABOYS TO GIVE THEM A STAGE TO SHOWCASE THEIR LOVE AND PASSION FOR THE GAME.
THIS EVENT SHOWED ME THAT JOINING THIS COMPANY THREE YEARS AGO WAS THE RIGHT DECISION. TOGETHER WITH 11TEAMSPORTS GROUP, I WANT TO CHANGE FOOTBALL FIRST IN GERMANY AND THEN GLOBALLY.
I’M REALLY PROUD OF WHAT WE DID FROM SCRATCH JAN. SO MANY SLEEPLESS NIGHTS, SO MANY DISCUSSIONS, SO MANY MEETINGS, SO MANY KILOMETERS (BERLIN – SATTELDORF – HELMSTADT – MUNICH) BUT IT WAS ALL WORTH IT. EVERYBODY WAS REALLY ENJOYING THE CATWALK OF FOOTBALL EVENT – DAMN!
THIS EVENT COULDN’T BE POSSIBLE WITH THE RIGHT AGENCY, THE RIGHT PEOPLE & TEAM. MELANIE ZELAZNY & TIM HUMMEL AKA NERONERO THANK YOU SO MUCH FOR TURNING OUR IDEA IN TO REALITY. WHAT YOU DID FOR US WAS NOT TO BE TAKEN FOR GRANTED. THANK YOU.
CREW
11teamsports
BRAND: Nike Football EMEA
AGENCY: neronero
CREATIVE DIRECTION: Nelson Ndongala
CAMPAIGNING: Jan Gehrig
PHOTOGRAPHY: Berat & Taya
VIDEO: Kwami Tender
STYLIST: Moubsen (Moubarak Assima Traoré
HAIRSTYLIST: Julia Bachmayer & Julie Braids
MAKE UP: Angelina Marrandino & Andi Wiedemann
TALENT:
@luisannaramos_ @aycadenizo @valeriallaque @sabrinafaridaragab @lauraxphiline @_mariawallner_ @lizzy2thedizzy @jcashthakid @goodlynee @leon.j.marx @clintkeylah_ @mrclknrd @mr.sympathie @weezy1030