AN IMMERSIVE EXPERIENCE

FOOTBALL MET FASHION IN AN UNFORGETTABLE SHOWCASE AT KUNST BLOCK BALVE, WHERE WE REDEFINED TEAMWEAR AS MORE THAN JUST JERSEYS—IT BECAME A STATEMENT. THIS IMMERSIVE EXPERIENCE BLENDED SPORT, STYLE, AND CREATIVITY, TRANSFORMING THE VENUE’S 1,600 SQM INTO A JOURNEY THROUGH FOOTBALL CULTURE, LEADING UP TO A SPECTACULAR RUNWAY SHOW.

GOLDEN AREA – THE ENTRY EXPERIENCE

GUESTS BEGAN THEIR JOURNEY IN A LARGE INDUSTRIAL LIFT, SETTING THE TONE FOR THE NIGHT. THE RAW, INDUSTRIAL CHARACTER OF THE SPACE HEIGHTENED ANTICIPATION, WHILE BRANDED SIDEWALLS IMMERSED VISITORS IN THE EVENT’S IDENTITY BEFORE THEY EVEN STEPPED INTO THE MAIN VENUE.

BLACK AREA – COMMUNITY, CUSTOMIZATION & SHOWCASE

UPON EXITING THE LIFT, GUESTS ENTERED THE BLACK AREA, WHERE THEY WERE WELCOMED WITH CURATED DRINKS, FINGER FOOD, AND BEATS BY RESIDENT DJ SILENCE. THE SPACE SERVED AS BOTH A SOCIAL HUB AND A CREATIVE PLAYGROUND, FEATURING:

JERSEY PRESENTATION

  • ELEVATED MANNEQUIN DISPLAYS SHOWCASING CLUB JERSEYS AND PAST COLLECTIONS.
  • A LIVE TRANSITION POST-RUNWAY, REPLACING THE MANNEQUINS WITH THE NEWLY REVEALED DESIGNS.

CUSTOMIZATION STATION

  • GUESTS PERSONALIZED THEIR OWN JERSEYS, ADDING A UNIQUE TOUCH TO THEIR 11TEAMSPORTS GEAR.

IMMERSIVE BRAND EXPERIENCE

  • OLD-SCHOOL TV SCREENS BEHIND THE BAR PLAYED CURATED CONTENT, REINFORCING THE EVENT’S THEME.
RED AREA – THE RUNWAY SHOW

THE HIGHLIGHT OF THE NIGHT WAS THE FOOTBALL-INSPIRED CATWALK SHOW, WHERE SPORT AND FASHION MERGED ON A ONE-OF-A-KIND RUNWAY.

  • THE STAGE FEATURED A SPLIT-SURFACE DESIGN, WITH LUSH GRASS AND INDUSTRIAL CONCRETE, SYMBOLIZING THE FUSION OF TRADITIONAL FOOTBALL CULTURE AND URBAN STREET STYLE.
  • JERSEYS HUNG FROM THE CEILING, CREATING A VISUALLY STRIKING INSTALLATION ABOVE THE AUDIENCE.
  • GUESTS, SEATED ON CLEAR AND RED CHAIRS, HAD A PERFECT VIEW OF THE SPECTACLE.
  • DYNAMIC LIGHTING IN RED, WHITE, AND BLUE BROUGHT EACH TEAM’S IDENTITY TO LIFE.
  • WHITE PROJECTION CURTAINS ELEVATED THE VISUAL EXPERIENCE, ADDING AN ARTISTIC FLAIR.

THE RUNWAY ITSELF, SHAPED LIKE THE NUMBER “11”, PAID TRIBUTE TO 11TEAMSPORTS, REINFORCING ITS PRESENCE AT THE FOREFRONT OF FOOTBALL FASHION.

A NIGHT TO REMEMBER

FROM THE FIRST STEP INTO THE LIFT TO THE FINAL REVEAL ON THE RUNWAY, THE CATWALK OF FOOTBALL DELIVERED A MULTI-SENSORY JOURNEY, PROVING THAT FOOTBALL FASHION IS MORE THAN A JERSEY—IT’S AN IDENTITY.

CREW

11teamsports
BRAND:  Nike Football EMEA
AGENCY:  neronero
CREATIVE DIRECTION:  Nelson Ndongala
ENTRANCE PHOTOGRAPH: Iba Diaw
PRESS WALL PHOTOGRAPH:  Quentin Krüger
PHOTOGRAPHER:  Berat & Taya