CAMPAIGN NARRATIVE
OUTPLAY’EM – MORE THAN A JERSEY
WITH OUR FIRST MORE THAN A JERSEY CAMPAIGN, WE BROUGHT OUR FICTIONAL CLUB ELEVEN F.C. TO LIFE. FOR OUR CATWALK OF FOOTBALL, WE WANTED TO SHOW THE COMMUNITY BUT ALSO THE INDUSTRIE THAT ALL IT TAKES IS AN IDEA AND A VISION TO CREATE YOUR OWN JERSEY AND TRAINING APPAREL FOR YOUR CLUB WITH 11TEAMSPORTS.
WITH THE OUTPLAY’EM COLLECTION, WE TURNED THIS VISION INTO REALITY – PROVING THAT CREATIVITY
HAS NO LIMITS, ON OR OFF THE PITCH.
SLAY THE ORDINARY. EMBRACE THE UNEXPECTED. OUTPLAY’EM. IS MORE THAN A COLLECTION – IT’S A STATEMENT. DESIGNED FOR THOSE WHO REFUSE TO SETTLE, WHO PLAY WITH PASSION, AND WHO THRIVE ON THE PURE JOY OF THE GAME.
THIS PERFORMANCE-DRIVEN COLLECTION IS MADE FOR THE RELENTLESS FOOTBALLER (17-22 YEARS OLD)—THE ONES WHO EXPRESS, DOMINATE, AND GROW WITHOUT LIMITS. INSPIRED BY VICTORY, FUELED BY CREATIVITY, AND BUILT TO OUTPLAY THE REST.
“LIONS DON’T COMPARE THEMSELVES WITH HUMANS. THEY LEAD. THEY CONQUER. THEY WIN”
– ZLATAN IBRAHIMOVIC –
EXPLORE THE COLLECTION. OWN THE GAME.
CREW
11teamsports
BRAND: Nike Football EMEA
CREATIVE DIRECTION: Nelson Ndongala
CAMPAIGNING: Jan Gehrig
PHOTOGRAPHY: Nelson Ndongala
VIDEO: Kwami Tender