MARTIN ØDEGAARD – MAD READY
FOR THE MAD READY PACK, WE SHOWCASED MARTIN ØDEGAARD’S WORLD-CLASS PLAYMAKING ABILITIES, TECHNIQUE, AND VISION—QUALITIES HE HAS HONED AT THE HIGHEST LEVEL FOR YEARS. AS THE CAPTAIN OF BOTH ARSENAL AND NORWAY, HE LEADS BY EXAMPLE, EMBODYING THE MINDSET OF A MODERN LEADER ON AND OFF THE PITCH.
INTERVIEW – MENTALITY & LEADERSHIP
IN COLLABORATION WITH VERSUS, WE CONDUCTED AN EXCLUSIVE INTERVIEW EXPLORING:
MENTAL HEALTH IN FOOTBALL – THE PRESSURES OF MORE GAMES, HIGH-STAKES MOMENTS, MEDIA ATTENTION, AND SOCIAL CRITICISM.
LEADERSHIP – AS THE YOUNGEST PREMIER LEAGUE CAPTAIN, MARTIN SHARED HIS MANTRA, PRINCIPLES, AND INSIGHTS ON WHAT MAKES A GREAT LEADER. READ THE FULL INTERVIEW ON VERSUS.
THIS CAMPAIGN WAS ABOUT MORE THAN FOOTBALL – IT WAS ABOUT INSPIRATION, RESILIENCE, AND THE MINDSET NEEDED TO SUCCEED AT THE TOP.
CREW
11teamsports
BRAND: Nike Football EMEA
CREATIVE DIRECTION: Nelson Ndongala
PHOTOGRAPHY: Nelson Ndongala
MEDIA PARTNER INTERVIEW: VERSUS
VIDEO: Majid
POST-PRODUCTION: Outworkr Productions
TALENT: Martin Ødergaard