NIKE TIEMPO 30 YEARS
FOR THE 30TH ANNIVERSARY OF THE NIKE TIEMPO, WE HAD THE OPPORTUNITY TO CAPTURE OFFICIAL LAUNCH AND CAMPAIGN IMAGES FOR NIKE, BRINGING TOGETHER LEGENDARY HERITAGE AND FUTURE GREATNESS.
AT THE HEART OF THIS PROJECT WAS JAMAL MUSIALA, A RISING STAR WHOSE ELEGANCE AND CONTROL PERFECTLY EMBODY THE ESSENCE OF THE TIEMPO. OUR GOAL WAS TO CREATE A PREMIUM VISUAL NARRATIVE, BLENDING STUDIO AND ON-PITCH CONTENT THAT HIGHLIGHTED BOTH THE CRAFTSMANSHIP OF THE BOOT AND JAMAL’S CONDUCTOR-LIKE FINESSE.
CONTENT HIGHLIGHTS
STUDIO & HERO SHOTS – A FOCUS ON THE TOUCH, FEEL, AND ELEGANCE OF THE TIEMPO, INCLUDING HOLDING & LACING MOMENTS.
ON-PITCH ACTION – DYNAMIC SHOTS CAPTURING BOOT-TO-BALL CONTACT, SKILL MOVES, AND MULTIPLE ANGLES TO SHOWCASE THE BOOT’S PRECISION.
PORTRAITS – NATURAL, JOYFUL IMAGERY, BRINGING OUT JAMAL’S PERSONALITY BEYOND THE GAME.
THIS CAMPAIGN WAS ALL ABOUT HONORING THE PAST, CELEBRATING THE PRESENT, AND LOOKING AHEAD TO THE FUTURE OF FOOTBALL EXCELLENCE.
**SPONTANEOUS MOMENT**
DURING THE SHOOT, WE HAD A SPONTANEOUS IDEA TO FILM JAMAL MUSIALA CLEANING HIS BOOTS. THIS CONCEPT WASN’T PRE-PLANNED OR DISCUSSED WITH THE BRAND BEFOREHAND, BUT ON SET, WE SAW THE POTENTIAL FOR IT TO GO VIRAL DUE TO ITS UNIQUENESS—AN ATHLETE CLEANING HIS OWN SHOES IS AN UNUSUAL AND RELATABLE MOMENT. WE SUCCESSFULLY CONVINCED BOTH THE BRAND AND MUSIALA TO EMBRACE THE IDEA, AND IT ADDED AN AUTHENTIC, MEMORABLE TOUCH TO THE CONTENT. THIS QUICK THINKING AND ADAPTABILITY EXEMPLIFY HOW GREAT RESULTS CAN EMERGE FROM FLEXIBILITY AND COLLABORATION ON SET.
SECOND BEST IG CONTENT FROM 2024 6,2 REACH 374K ENGAGEMENTS
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BRAND: Nike Football EMEA
CREATIVE & MOVEMENT DIRECTION: Nelson Ndongala
CAMPAIGNING: Jan Gehrig
PHOTOGRAPHY: Taya
ASSIST & LIGHT: Quentin Krüger
TALENT: Jamal Musiala