FÙTBOL ICONS VERNISSAGE

CELEBRATING LEGACY, INSPIRING THE FUTURE

WE DID IT! THE NIKE MERCURIALVAPOR 1 RNG LAUNCH WAS A RESOUNDING SUCCESS, BLENDING NOSTALGIA, INNOVATION, AND URBAN ENERGY TO CELEBRATE THE LEGACY OF RONALDO NAZÁRIO (R9) AND THE FUTURE REPRESENTED BY VINÍCIUS JR. – A SYMBOL OF THE NEW WAVE OF FOOTBALL FOR THE NEXT GENERATION. I WANT TO TAKE A MOMENT TO REFLECT ON THE HIGHLIGHTS OF THIS GROUNDBREAKING ACTIVATION IN BERLIN:

THE EVENT:
HOSTED IN BERLIN’S VIBRANT MITTE DISTRICT AT 3030SUPPLY, THE EVENT WAS A HIGH-ENERGY FUSION OF CLASSIC FOOTBALL AESTHETICS AND MODERN STREET CULTURE. THIS SPACE, CURATED WITH A RETRO-FUTURISTIC VIBE, BECAME THE PERFECT BACKDROP TO CONNECT R9’S LEGACY WITH THE DYNAMIC ENERGY OF GEN Z, LED BY VINÍCIUS JR.

KEY ELEMENTS INCLUDED:
THE FÚTBOL ICONS VERNISSAGE: A TRIBUTE TO R9’S LEGACY AND VINI JR.’S EMERGENCE AS A GLOBAL FOOTBALL ICON, REPRESENTING SKILL, PASSION, AND THE NEXT WAVE OF THE GAME. CURATED R9 REIMAGINED ICONIC R9 MOMENTS THROUGH THE LENS OF TODAY’S YOUTH CULTURE, BLENDING VINTAGE FOOTBALL AESTHETICS WITH MODERN STREETWEAR STYLE. MERCURIAL LEGACY WALL: A STUNNING INSTALLATION SHOWCASING THE EVOLUTION FROM R9’S PRIME TO VINÍCIUS JR., THE FACE OF NIKE’S FOOTBALL FUTURE. LENTICULAR HOLOGRAPHIC PRINT, BRIDGING ERAS FROM R9’S LEGACY TO VINI JR.’S BRILLIANCE.

INTERACTIVE EXPERIENCES:
ICONIC PHOTOBOOTH AND THE PANINI CARD EXPERIENCE, WHERE GUESTS TURNED THEIR MOMENTS INTO COLLECTIBLE DIGITAL MEMORIES. AROUND THE WORLD CHALLENGE: GUESTS SHOWCASED THEIR SKILLS IN AN “AROUND THE WORLD” TRICK CONTEST TO WIN EXCLUSIVE R9 OR VINI JR.-THEMED JERSEYS. BRAZIL ‘98 REISSUE COLLECTION. BRAZILIAN SOUNDWAVES, WITH HYPED BEATS THAT ELECTRIFIED THE SPACE. LIVE PERFORMANCE BY RAP ARTIST ANSU.97, FEATURING HIS TRACK “MERCURIAL”.

THIS EVENT WASN’T JUST A TRIBUTE – IT WAS A CALL TO ACTION: REFLECT THE LEGACY, BE THE FUTURE.