THE TREATMENT
THE ORIGINAL MERCURIAL VAPOR BOOTS FROM 2002, CELEBRATING 12 YEARS SINCE THEIR GROUNDBREAKING DEBUT. THIS MODEL, INITIALLY LAUNCHED IN 2002, MARKED A MAJOR SHIFT IN SOCCER BOOT DESIGN, EMPHASIZING LIGHTWEIGHT CONSTRUCTION TO MAXIMIZE SPEED AND AGILITY ON THE FIELD.
THE 2002 NIKE MERCURIAL VAPOR WAS REVOLUTIONARY IN ITS CONSTRUCTION. WITH A SLEEK, MINIMALIST DESIGN, IT FEATURED A SYNTHETIC UPPER THAT ALLOWED FOR A CLOSER, LIGHTER FEEL, SETTING THE STAGE FOR FUTURE SPEED-FOCUSED BOOTS. THE BOOTS WERE BUILT WITH ADVANCED MATERIALS AND A STREAMLINED SILHOUETTE TO PRIORITIZE ACCELERATION AND RESPONSIVENESS—QUALITIES THAT QUICKLY MADE THEM POPULAR AMONG TOP PLAYERS. BUT THE PLAYER EVERYBODY ASSOCIATE WITH THE BOOT IS AND WILL BE ALWAYS RONALDO THE O FENOMENO.
CREW
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BRAND: Nike Football EMEA
CREATIVE DIRECTION: Nelson Ndongala
CAMPAIGNING: Jan Gehrig
PHOTOGRAPHY: Pangea
ASSIST: Maik Lojewski & Niels Freidel
LIGHT: Marco Binger
VIDEO: Pangea
BTS: Niels Freidel
TALENT: Immanuel