ANTI-PAPARAZZI
THE SPOTLIGHT HIT DIFFERENT. TIEMPO PLAYERS WERE ROLLS ROYCE FOOTBALLERS — DOMINANT, POISED, NEVER OUTCLASSED. FOR THE LAUNCH OF THE TIEMPO 9, WE DIDN’T JUST INTRODUCE A NEW BOOT. WE FLIPPED THE SCRIPT AND LAUNCHED A STATEMENT.
THE IDEA
INSPIRED BY ANTI-PAPARAZZI CULTURE — WHERE CELEBRITIES HIDE THEIR FACES, BUT FLASHES STILL FIRE — WE REVERSED THE FOCUS.
INSTEAD OF A RED CARPET, WE ROLLED OUT REAL GRASS. THE SPOTLIGHT WASN’T ON THE FACE. IT WAS ON THE BOOTS. WE RENTED A ROLLS ROYCE. BROUGHT IN A RISING YOUNG FOOTBALL TALENT. AND LET THE FLASHES HIT NOTHING BUT TIEMPO LEATHER.
NO EYES ON THE PLAYER — ONLY ON THE PRODUCT.
CREATIVE LANGUAGE
WE LEANED INTO A BOLD, MUSIC VIDEO-STYLE AESTHETIC — CINEMATIC, SLEEK, ROOTED IN CULTURE. INSPIRED BY ARTISTS LIKE LUCIANO, THE FILM BLENDED LUXURY AND STREET, STYLE AND STATEMENT. ONE OF THE BEST COMMENTS SAID IT ALL:
“THOUGHT THIS WAS A NEW @LUCIANO_LOCO030 MUSIC VIDEO 😄🔥”
MY ROLE
– DEVELOPED CONCEPT & STORYTELLING
– LED CREATIVE & VISUAL DIRECTION
– DIRECTED MOVEMENT & ON-SET EXECUTION
– CURATED AND SELECTED THE ENTIRE PRODUCTION CREW TO MATCH THE VISION
– TOOK THE LEAD ON MY FIRST MAJOR PRODUCT LAUNCH, SETTING A NEW TONE FOR HOW 11TEAMSPORTS TELLS FOOTBALL STORIES.
THIS WASN’T JUST A BOOT DROP.
IT MARKED THE START OF A NEW ERA – THE NEW WAVE OF FOOTBALL
CREW
11teamsports
BRAND: Nike Football EMEA
PRODUCTION: OFF-STUDIOS
CREATIVE DIRECTION: Nelson Ndongala
CAMPAIGNING: Jan Gehrig
TALENT: Alexis-Alban Fambo