THE TREATMENT
FOR THIS JERSEY LAUNCH CAMPAIGN, I WANTED TO CREATE A VISUAL CONTRAST THAT CAPTURES BOTH THE PERFORMANCE-DRIVEN CORE OF FOOTBALL AND ITS OFF-PITCH, CULTURAL INFLUENCE THAT THIS CLUB TÜRKGÜCÜ MÜNCHEN BRING WITH IT. THAT’S WHY I CHOSE TWO ICONIC AND MEANINGFUL LOCATIONS IN MUNICH: THE LEGENDARY OLYMPIASTADION AND THE RAW, AUTHENTIC VIBE OF THE OLYMPIADORF, WHERE MANY OF OUR FEATURED PLAYERS FIRST DEVELOPED THEIR STREET FOOTBALL SKILLS.
THE VIDEO WAS EDITED USING CURRENT TREND AESTHETICS — FAST/SLOW CUTS, SMOOTH TRANSITIONS, AND STRONG VISUAL IDENTITY. THE RESULT: A STATE-OF-THE-ART PRODUCTION THAT BRIDGES THE GAP BETWEEN ELITE PERFORMANCE AND URBAN FOOTBALL CULTURE. A LOCATION THAT BRINGS STRONG STREET FOOTBALL ENERGY — REMINISCENT OF THE FRENCH BANLIEUES. PERFECT FOR SHOWCASING THE PERSONALITY, STYLE, AND CONFIDENCE OF THE PLAYERS OFF THE PITCH.
CREW
PHOTOGRAPHY: Nelson Ndongala
ASSIST & LICHT: Quentin Krüger
VIDEO: Kwami Tender